Running an eCommerce business and growing it consistently are different things. Optimizing eCommerce conversions in today’s highly competitive world is a real challenge for any online business. To grow your online business better, you must know the right tricks for eCommerce optimization. The eCommerce sector has seen a major boom in the post-pandemic era. It’s expanding and growing at lightning speed, especially in India. With better internet connectivity and the rise of infrastructure, a lot of buyers are inclined toward online shopping.
There’s intense competition in the eCommerce industry due to the same target audience. And, your eCommerce brand needs more conversions than ever before. Considering the highly competitive markets, it might get overwhelming to optimize your conversion rate at times. But, don’t worry, because we’ve jotted down some of the most effective tricks to optimize eCommerce conversionsfor you.
What does Conversion mean for eCommerce Businesses?
Many eCommerce brands want high conversions without actually understanding what it entails. Generally, a conversion rate for a website is the percentage of people who end up performing the desired action from the website visitors. In a more elaborated way, the conversion rate will mean the number of people who actually purchase your products among all the people who visit your website.
A lot of eCommerce brands have amazing traffic, and they tend to believe it will all convert to sales. However, later on, when the sales and profitability numbers show up, brands are often stumped as to why they didn’t get the desired results. The point here is to understand that your visitors may not be the buyers, meaning your traffic doesn’t turn into conversions. Let’s understand conversions further.
How Does a Website’s Traffic Turn into Conversion?
Now, the question is how does a website’s traffic turn into conversions. Ideally, the conversion process takes place in the following manner.
- Users visit your online store
- They add the products they like to the cart
- They purchase the product which results in conversion
Tips to Optimize eCommerce Conversions
Contrary to the above-mentioned ideal conversion process, there are many drop-offs due to several reasons. So, let’s find out the most effective ways to increase your eCommerce conversion.
Create a Persistent Website Interface
Other than pulling the visitor’s eye, your website should offer a good customer experience with a short loading time, interactive infographics, and an adaptable product catalog that invites users to take action.
Drop-offs are bound to happen if the visitors are unable to browse and discover what they’re looking for in your online store. Offer seamless navigation to ensure your products are easy to find.
Don’t overlook the importance of social media if you want more conversions. Integrate your social media channels to your website. You can also add a “shopping” button to your social posts to redirect the visitors to your website for quick purchases, resulting in high conversion.
Did you know that more than 40% of customers abandon their carts due to a poor checkout experience? You can manage to convince the visitors to purchase products from your website, but a long sign-up process before checkout may put them off, and lead to a dropped conversion. Overcome the issue by levering the advanced one-click checkout functionality. You can improve conversion by a significant percentage by enabling the one-click checkout functionality for your online store.
Easy Online Payments
Complex payments are another major flaw of eCommerce websites. You should keep the online payment to minimal steps to facilitate a simpler shopping experience for your customers. With the fast checkout feature, you can securely fetch your customers’ personal and payment information which enables faster payments.
A high RTO percentage can greatly affect your conversion rate which is why you need to control it immediately. Though India is majorly a cash-driven country, and the majority of your customers still shop through COD mode, you must put a stop to fake COD orders to reduce RTO orders. An advanced fraud detection tool can help you put a stop to fraud orders by flagging them before shipment. So, utilize smart AI technology to make a smart decision and ensure high conversion.
Offering good quality products is essential for any business to retain customers. However, quick dispatch of orders is equally important for a good customer experience. A huge number of customers tend to cancel orders if the delivery date is delayed due to any reason. Ensure fast shipping by partnering with a renowned logistics partner for your online business and enjoy more conversions.
Effective Customer Support
You need to have an advanced support system to optimize conversions. Your team should have technical experts to actively handle technical glitches and subject matter experts to resolve customer queries and complaints.
These are some of the tried and tested ways to increase eCommerce conversions. When it comes to serving customers, you must fix all the loose ends at the earliest and improve your customers’ buying journey by offering them an integrated shopping platform. So, if you’re facing a low conversion problem, collaborate with a smart partner like Nimbus OS to fix it at the earliest and start scaling your business right