Tag Archives: checkout for ecommerce

How One-Click Checkout Increases eCommerce Sales_

How One-Click Checkout Increases eCommerce Sales

Have you realized that 70% of all online clients will abandon your site during checkout? It implies that there is a great deal of room for development. Customers won’t be going through multiple stages to acquire your product in today’s digital era. As a result, if your checkout procedure is lengthy and inconvenient, customers are more likely to abandon their shopping carts without making a purchase.

 

Leveraging the one-click checkout solution for your eCommerce store is a smart way to enhance online sales and engagement. It reduces friction and simplifies the shopping experience by allowing the users registered with a particular checkout network to complete a purchase with just one click. What factors do merchants consider when deciding whether or not to offer a one-click method on their eCommerce site? Continue reading to learn more.

 

What is the One-click-checkout Software?

One-click checkout software allows buyers to make online purchases from different eCommerce platforms without filling up long sign-up forms before checking out. Once the customers save their information on a checkout network, they can purchase from any eCommerce platform registered on the same network, with a single click.

 

 

 

Start Your Free Trial

How does One-click Checkout Work?

You may use the fast checkout software to spare your target audience the pain required to re-enter their personal and payment details for each transaction. Instead, they can save their payment details on the merchant site for their first payment and pay with a simple tap for all subsequent purchases. A user initiates this type of transaction, referred to as a card-on-file transaction. The card information is automatically saved on the network after the first purchase and is safeguarded against any unauthorized access and fraud.

 

Advantages of One-click Checkout

One-click checkout offers your customers a quick way to make an online purchase. The goal is to get the customers to the checkout page without putting them through several steps to sign up for each purchase. Here are some reasons why you should provide a one-click checkout option on your eCommerce website.

 

1. Fewer Clicks

By using the fast checkout software, customers do not need to click several times to check out while purchasing a product from an eCommerce site.

 

2. Loading Time

A multi-click checkout takes longer to load than a one-click checkout functionality. As a result, one-click checkout helps improve the website’s loading time.

 

3. Hassle-free Checkout

Customers find the 5-step checkout method to be rather long and tedious. They believe the lengthy checkout procedure collects an excessive amount of needless data. On the other hand, the fast checkout offers customers a delightful experience since they have to fill out only one form.

 

4. Less Abandoned Carts

Since it costs time to finish the process, many checkout pages may increase the number of abandoned carts. It can be faulty internet access or a power outage. Implementing a quick one-page checkout can help you decrease the cart abandonment rate.

 

5. Simple Navigation

The one-step checkout enables a better navigation experience for the customers by making everything available on a single page, requiring minimum scrolling.

 

How does One-click Checkout Increase eCommerce Sales?

It’s quite simple; a more straightforward checkout process leads to increased sales. Using this software is also very relevant in today’s time as more and more clients purchase products online using their mobile devices. The whole checkout procedure takes place in just a single click which makes customers’ buying experience friction-free. As a result, more customers will return to your store which will eventually result in higher sales.

 

 

Get Started

Conclusion

If you want to boost the sales of your eCommerce store, you must opt for one-click checkout software. You can easily add a fas checkout option to your existing online store, depending on your platform. Then, all you have to do is upgrade your eCommerce website with extensions or plugins available to deliver a quick-shopping experience.

Top Tricks To Optimize eCommerce Conversions

Top Tricks to Optimize eCommerce Conversions

Running an eCommerce business and growing it consistently are different things. Optimizing eCommerce conversions in today’s highly competitive world is a real challenge for any online business. To grow your online business better, you must know the right tricks for eCommerce optimization. The eCommerce sector has seen a major boom in the post-pandemic era. It’s expanding and growing at lightning speed, especially in India. With better internet connectivity and the rise of infrastructure, a lot of buyers are inclined toward online shopping.

There’s intense competition in the eCommerce industry due to the same target audience. And, your eCommerce brand needs more conversions than ever before. Considering the highly competitive markets, it might get overwhelming to optimize your conversion rate at times. But, don’t worry, because we’ve jotted down some of the most effective tricks to optimize eCommerce conversionsfor you.

What does Conversion mean for eCommerce Businesses?

Many eCommerce brands want high conversions without actually understanding what it entails. Generally, a conversion rate for a website is the percentage of people who end up performing the desired action from the website visitors. In a more elaborated way, the conversion rate will mean the number of people who actually purchase your products among all the people who visit your website.

A lot of eCommerce brands have amazing traffic, and they tend to believe it will all convert to sales. However, later on, when the sales and profitability numbers show up, brands are often stumped as to why they didn’t get the desired results. The point here is to understand that your visitors may not be the buyers, meaning your traffic doesn’t turn into conversions. Let’s understand conversions further.

How Does a Website’s Traffic Turn into Conversion?

Now, the question is how does a website’s traffic turn into conversions. Ideally, the conversion process takes place in the following manner.

  • Users visit your online store
  • They add the products they like to the cart
  • They purchase the product which results in conversion
Start Your Free Trial

Tips to Optimize eCommerce Conversions

Contrary to the above-mentioned ideal conversion process, there are many drop-offs due to several reasons. So, let’s find out the most effective ways to increase your eCommerce conversion.

Create a Persistent Website Interface

Other than pulling the visitor’s eye, your website should offer a good customer experience with a short loading time, interactive infographics, and an adaptable product catalog that invites users to take action.

Easy Navigation

Drop-offs are bound to happen if the visitors are unable to browse and discover what they’re looking for in your online store. Offer seamless navigation to ensure your products are easy to find.

Social Media

Don’t overlook the importance of social media if you want more conversions. Integrate your social media channels to your website. You can also add a “shopping” button to your social posts to redirect the visitors to your website for quick purchases, resulting in high conversion.

Fast Checkout

Did you know that more than 40% of customers abandon their carts due to a poor checkout experience? You can manage to convince the visitors to purchase products from your website, but a long sign-up process before checkout may put them off, and lead to a dropped conversion. Overcome the issue by levering the advanced one-click checkout functionality. You can improve conversion by a significant percentage by enabling the one-click checkout functionality for your online store.

Easy Online Payments

Complex payments are another major flaw of eCommerce websites. You should keep the online payment to minimal steps to facilitate a simpler shopping experience for your customers. With the fast checkout feature, you can securely fetch your customers’ personal and payment information which enables faster payments.

Reduce RTO

A high RTO percentage can greatly affect your conversion rate which is why you need to control it immediately. Though India is majorly a cash-driven country, and the majority of your customers still shop through COD mode, you must put a stop to fake COD orders to reduce RTO orders. An advanced fraud detection tool can help you put a stop to fraud orders by flagging them before shipment. So, utilize smart AI technology to make a smart decision and ensure high conversion.

Fast Shipping

Offering good quality products is essential for any business to retain customers. However, quick dispatch of orders is equally important for a good customer experience. A huge number of customers tend to cancel orders if the delivery date is delayed due to any reason. Ensure fast shipping by partnering with a renowned logistics partner for your online business and enjoy more conversions.

Effective Customer Support

You need to have an advanced support system to optimize conversions. Your team should have technical experts to actively handle technical glitches and subject matter experts to resolve customer queries and complaints.

Get Started

Final Words

These are some of the tried and tested ways to increase eCommerce conversions. When it comes to serving customers, you must fix all the loose ends at the earliest and improve your customers’ buying journey by offering them an integrated shopping platform. So, if you’re facing a low conversion problem, collaborate with a smart partner like Nimbus OS to fix it at the earliest and start scaling your business right
away.

Enable Friction-free Shopping Experience For Customers With One-Click Checkout

How One-Click Checkout Enables Friction-free Shopping Experience for Customers

New buyers should be an opportunity for a business; and not a burden. The eCommerce industry has seen great progress in the past few years, especially post the pandemic. As the customers’ increasing dependency on online stores has contributed significantly to the sector’s growth, the brands also need to keep up with the ever-changing needs of the customers to stay competitive in the market. Buyers nowadays are highly demanding, especially when it comes to their shopping experience. They expect a fast checkout experience and quick and free delivery.

About 80% of shoppers abandon their carts, of which about 20% is due to the checkout inconvenience. Nowadays, more customers prefer checking out as a guest on a new eCommerce store to avoid having to go through the long form-filling process or to remember more account credentials. However, upon visiting the checkout page, customers are redirected to the lengthy signup process, following which they decide to abandon the cart. Here, cart abandonment not only leads to poor customer experience but also causes brands to lose out on business.

What’s the Solution to Cart Abandonment?

Did you know that Amazon literally owned the patent on one-click checkouts for several years? With one-click checkout functionality, the motive was to ease customers’ shopping experience and focus on improving the branding. Post the expiration of this exclusive use of the patent in 2017, more merchants have come up with the functionality.

Thankfully, brands can now adopt a solution to transform their customers’ checkout experience. The one-click checkout software gives your customers the fastest checkout experience directly from the product page. The reason behind more merchants adopting the one-click checkout is the convenience driving up conversion rates. The easier a customer’s checkout experience is, the more conversions a brand is likely to have.

Start Your Free Trial

How Does One-Click Checkout Functionality Work?

One-click checkout is advanced functionality that uses the default personal and payment information saved by a customer once on a particular checkout network. As most customers use the same payment information to pay across different eCommerce stores, the fast checkout saves time and hassle during the checkout process. Earlier, multi-page checkouts were quite common. Back then, customers would be redirected to different pages to review their orders, fill in the shipping address, enter the billing address, and finally confirm the order.

The slow checkout would become even slower with a poor network connection. Plus, if the customer accidentally hits the “back” button – he/she may have to fill in the entire information from the beginning. The error-prone checkout process would thus lead customers to abandon their carts and never come back.

Key Benefits of One-Click Checkout

  • Great shopping convenience
  • Improved conversions
  • Multiple payment methods are supported
  • Low RTO percentage
  • Higher prepaid conversions
  • Checkout from multiple sales channels
Get Started

While it’s not a given that every eCommerce business needs a one-click checkout, choosing the functionality benefits greatly in terms of repeat business and providing instant gratification to customers. And, successful retention of customers enables great benefit potential for any business.